Marketing
While with the Consumer Growth group at Hearst Magazines, I oversaw many marketing campaigns created for the Enthusiast & Wellness group. Our team worked closely with the following editorial brands: Oprah Daily, Men’s Health, Women’s Health, Runner’s World, Bicycling, and Popular Mechanics.
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This program was a 12-chapter series created by the video team in the Enthusiast Group. The marketing campaign included video trailers for web and for social, and additional assets for email and web.
Marketing: Video Editor: Matt Cech, Designer: Kevin Su, Marketing Director: Stephanie Joannidis, Creative Director: Gillian MacLeod. Editorial: Video Director: Josh Wolff, Videographer: David Monk, Pat Heine, Design Director: Jesse Sutherland, Photo: Trevor Raab, Editor: Brian Dalek
These were subsequent programs created by the video team in the Enthusiast Group. The marketing campaigns each included video trailers for web and for social, and additional assets for email and web.
Marketing: Video Editor: Matt Cech, Designer: Kevin Su, Marketing Director: Stephanie Joannidis, Creative Director: Gillian MacLeod. Editorial: Video Director: Josh Wolff, Videographer: David Monk, Pat Heine, Design Director: Jesse Sutherland, Photo: Trevor Raab, Editor: Brian Dalek
This campaign was created to drive subscriptions by marketing the video programs as a series. It was added as a benefit to the Runner’s World+ membership offer.
Marketing: Video Editor: Matt Cech, Designer: Kevin Su, Marketing Director: Stephanie Joannidis, Creative Director: Gillian MacLeod. Editorial: Video Director: Josh Wolff, Videographer: David Monk, Photo: Trevor Raab, Editor: Brian Dalek
This program is a 4-chapter series created by the video team in the Enthusiast Group for Pop Mech Pro (the subcription). The marketing campaign included video trailers for web and for social, and additional assets for email and web. Also video promoted on Redit.
Marketing: Video Editor: Matt Cech, Designer: Kevin Su, Marketing Director: Stephanie Joannidis, Creative Director: Gillian MacLeod. Editorial: Video Director: Josh Wolff, Videographer: David Monk, Design Director: Jesse Sutherland, Editor: Brian Dalek
Working with the team at Oprah Daily, we created a series of products to sell direct-to-consumer. Including a planner, journals, inspiration cards, conversation cards, drink-ware, pajamas, and a bathrobe.
Consumer Growth: Product Dev: Missy Steinberg, Creative Director: Gillian MacLeod. Editorial: Creative Director: Adam Glassman, Photo Director: Christina Weber.
This is a sample of part of the direct product campaign created for one of the products. They included various PDP pages to showcase the product, print and digital advertising, email and social.
Consumer Growth + Marketing: Product Dev: Missy Steinberg, Creative Director: Gillian MacLeod, Marketing: Stephanie Joannidis, Lori Magilton, Lauren Girolimo. Editorial: Creative Director: Adam Glassman, Photo Director: Christina Weber.
